About
My journey through the past 11 years as a CRM expert
From London living, Head of eCommerce to escaping to the country and becoming a Mum.
eCommerce is a place I can indulge my love of brands and embrace my inner nerd, to the fullest.
Back in 2012, I kicked off my career in the eCommerce industry, wide-eyed and hungry for experience. Little did I know at the time, that job would be a pivotal moment for me and my career. Armed with just a degree in History of Art and a love for fashion, I was completely new to Customer Relationship Management but strolled into the Topshop office proudly as the new Online Production Assistant. It was throughout my initial roles in Topshop, FCUK and ME+EM that I became fascinated with how people interact with brands and learned that by understanding their behaviour and creating a community, we could grow a company exponentially.
And I guess it was meant to be as I’m still as fascinated as ever, 11 years later.
COMMUNITY IS THE FOUNDATION TO SUCCESS.
The trade of a lifetime
It was time to hang up the towel in my fast-paced, high-intensity role at This Works as the Head of eCommerce as like so many people over the pandemic, I found myself craving the slower pace of life. We moved to Salisbury and became a family of 4 (husband, daughter, dog and me!). Becoming a Mum was the catalyst I needed to have a career that supported me to have more freedom, more restful days and more autonomy. If you’re reading this and you’re simultaneously bossing a brand and raising a child – I salute you! The juggle is real but I wouldn’t trade it for anything.
I can’t wait to support more brands and share the knowledge I’ve accumulated over the years!
Testimonials
Words from my clients…
"Rebecca is a great eCommerce specialist who can combine project management, platform understanding, and customer storytelling. She has a talent for discerning key priorities and opportunities effectively to deliver actions in a timely manner. Her ability to balance strategic and operational approaches played a pivotal role in our successful ESP migration project, ensuring a smooth transition.”
Shradha Kaul
eCommerce Director
This Works
“It was an absolute privilege to work with Rebecca, her depth of knowledge is truly unparalleled. She has really taken our business to new levels and added an incredible amount of value in every area covered. I can’t thank her enough for her help and we have seen a total change in our business since working with her.”
Piers Dickinson
CEO
Hyde & Hare
A snapshot of my story…
Mar - Sep 2012eCommerce Intern
Jimmy Choo
Nov 2012 - Mar 2013Online Production Assistant
Topshop
Mar 2013 - apr 2014Content Manager
French Connection
apr 2014 - jan 2015Content Manager
ME+EM
feb 2015 - jan 2016eCommerce Manager
ME+EM
jan 2016 - apr 2017eCommerce Manager
This Works
Apr 2017 - Feb 2019Digital Marketing Manager
This Works
Feb 2019 - Jan 2022Head of eCommerce
This Works
Jan 2022 - presenteCommerce Consultant
Rebecca Hilliard & Co
The values that drive my decisions
Made Mindfully
I actively collaborate with brands that are taking steps to produce products that are high-quality, conscious, intentional and mindfully made. These are the types of products I invest in personally and align with morally. These are the brands I believe in and can immerse myself in to produce the best results.
Solving Things Sustainably
Long-term solutions over short-term fixes – every time. Building better relationships with your customers is a long-lasting endeavour that sets you up for success. By creating a connectedness with your customers that’s resilient, rewarding and responsive means you can leverage your revenue rapidly.
Tailored Not Textbook
In fact, one size does not fit all. Especially, where your customers and their relationships to your brand are concerned. They’re nuanced, complex and contextual to your business. This is why the solutions and strategies I produce are tailor-made to your brand and your customers.
Conscientious & Customer-Centric
Just like I expect you to put your customers first, my clients get VIP treatment. A step-away from the corporate world of consulting; I’m here to help your business reach new heights in a way that feels good for you. I know how much your business means to you and I know how much you mean to your business. Therefore, my approach is slightly different from the norm; I choose a caring, creative and collaborative process with my clients.