Shopify released Winter ‘24 with 100+ updates, and it’s really exciting. Without diving into each and every one of them, I thought I’d highlight some of the releases that specifically benefit customer retention and online customer experiences. Let’s dive in.

Launching a loyalty program is a strategic move for online brands looking to boost customer loyalty. If you’re thinking about implementing one within your business, here are some of the key considerations to make before you get started.

Does your business use email to communicate with your customers? Find out about the new sender requirements from Google and Yahoo.

As we approach the Black Friday and Cyber Monday season, have you got all your ducks in a row? If you're planning to run a campaign this year, you can expect a significant increase in both new and returning website traffic. But, it's essential to establish a solid foundation to maximize the effectiveness of your campaign. Here are five of my top recommendations for a prosperous month.

There are a lot of reasons why your customers jump ship and shop elsewhere. The obvious one is that they’re driven by price, especially in today’s economic climate, but most of the time that’s not the case. Ultimately, the competitor brands your customers are now shopping with are offering your customers something you’re not. Want to know what it is? Let’s dive in.

I’ve spoken with a lot of brand owners lately. We’ve had great conversations about their pain points and challenges and there’s definitely been a common trend where they’ve said “We have a customer retention strategy in place, we’re doing email automations”. What’s interesting about this is that they think that email marketing alone is enough to keep their customers shopping with them repeatedly. Here’s why I respectfully disagree.

Mastering the post-purchase customer journey is how you’re going to ‘win’ when it comes to retaining your customers. Here are five tried and tested methods to hit the proverbial customer retention nail on its head!

The importance of agility when things don’t always go to plan in your eCommerce business.

Have you ever wondered about the potential locked within your inactive customer base? With well over a decade of experience in the industry I can tell you that tapping into this group of people is a goldmine. Here are some effective tips to re-engage them to drive revenue, they're tried and tested and actually work!

Ways to work with me: Your path to building a loyal community of customers with my eCommerce Consultation & Strategy Services.