5 Shopify updates that you need to know about that’ll boost customer loyalty
Welcome to my brand new blog, i’ll be aiming to post on here every couple of weeks with my latest top tips, industry news and exclusive content from my business. But first, let’s dive into the latest update from Shopify Editions Summer 2023.
What is Shopify Editions?
In the every changing world of eCommerce, customer loyalty is the cornerstone of sustainable growth and success within a business. To help their merchants stay ahead of the curve and build stronger relationships with their customers, Shopify Editions publishes a biannual update with innovative features (100+!) designed to enhance the buyer experience, increase average order value (AOV), customer lifetime value (CLTV) and drive business growth and revenue. In this post, we’ll delve into five key updates that I think every Shopify user should know about to improve customer loyalty.
Shopify Bundles: Elevate the Buyer Experience
Enhancing the buyer experience is integral to encouraging repeat purchases and increasing your customers basket value. With the fully released Shopify Bundles app, merchants can now create enticing product bundles. Think multipacks, complementary products, or even the combination of your bestsellers, all designed to boost basket value and move your eCommerce metrics in a positive direction. This is going to be a truly interesting innovation, making this functionality more accessible to smaller businesses. For more information on the topic, click here.
Shopify Subscriptions: Secure Recurring Revenue
This is without doubt the update I’m most excited to see. Building a strong customer base that generates recurring revenue is every brands dream. For a few years I’ve been a big advocate of ReCharge a third-party Shopify app which I view as the market leader. It’s an app i’ve personally implemented across a few Shopify stores. With this update, businesses can now offer their products on subscription, allowing customers the convenience of regularly scheduled deliveries without the hassle of reordering every time. This not only ensures a steady stream of revenue but also fosters a deeper sense of loyalty among subscribers. Customers can easily pause or skip orders, update payment and shipping details, and manage their subscriptions, making it a flexible and customer-centric offering. This functionality is perfect for those businesses in the beauty and wellness space.
Custom Landing Pages: Tailor the Buying Journey
Tailoring the customer buying journey is crucial to driving customer retention in the right direction. With the introduction of custom landing pages on Shopify, businesses now have a powerful tool to create personalised and engaging experiences for their customers. These pages can incorporate structured content, such as influencer profiles, FAQs, and store locations, using metaobjects. By tailoring each landing page to specific customer segments, merchants can better connect with their audience and increase the likelihood of a conversion.
Connected Marketing: Nurture Customer Relationships
Effective marketing is the key to nurturing customer relationships and encouraging repeat purchases. Shopify's connected marketing tool update empowers businesses to start and scale their marketing efforts right from the platform. With features like automations and segmentation, merchants can create targeted campaigns that resonate with their audience. Additionally, Shopify Email, Shopify Forms, and Shopify Inbox enable seamless communication with customers, keeping them engaged and coming back for more.
Tailored Analytics: Uncover Customer Insights
Understanding customer behaviour is crucial for driving repeat revenue. Shopify's analytics dashboard has had a snazzy update building on one of my favourite reports, the Cohort Analysis Report, an exciting tool that provides brand owners and eCom teams with deeper insights into their customer base. It now has the ability to filter by first order attributes, such as sales and marketing channels, and including specific customer criteria like location, businesses can gain a more granular view of their cohort analysis. This empowers them to make data-driven decisions and tailor their marketing strategies to specific customer segments.
In Summary
Shopify Editions brings an array of exciting updates designed to empower merchants to expand their customer base and convert their customers as well as strengthen customer loyalty and drive revenue for growing eCommerce brands. By leveraging the power of Shopify bundles, subscriptions, landing pages, connected marketing tools, and analytics, brands can enhance the buyer experience, secure recurring revenue, personalise customer journeys, nurture relationships, and uncover valuable customer insights. Embracing these updates will not only help brands stay competitive in the ever changing eCommerce landscape but also foster a loyal customer base that drives revenue.
Want to put your customers at the forefront but you’re not sure where to start? Find out more about my services here.