The Pinpoint & Plan Sequel
The Email Accelerator
My done-for-you service that leverages every aspect of your email marketing through automation, segmentation and personalisation to maximise customer engagement, drive new avenues of revenue and increase Customer Lifetime Value.
Your customer journey isn’t synthesised or
sales-driven but…
There simply aren’t enough hours in the day to learn about and engineer an email marketing strategy that turns your audience from acquaintances into advocates. You’ve got campaigns to create, ads to analyse and reports to run and frankly, your skillset doesn’t lie in data analysis, lifecycle marketing or tech set-up.
But what’s the actual cost of neglecting your audience's experience with your brand?
High churn rates
A high churn rate stunts a brand's ability to grow because you’re constantly replacing lost customers with new ones. This isn’t only time inefficient but costs 5-7x more to acquire a new customer than it does to retain an existing one.
Increased costs
You're spending too much of your marketing budget on costly activations like ads and influencer campaigns, when you could be maximising your budget by focusing on email marketing to drive customer retention.
Missed opportunities
Failing to engage with your audience at different stages of their journey with your brand means you miss out on upselling and cross-selling opportunities which means missing out on potential new revenue streams and thus profitability.
Negative customer experience
A lack of lifecycle management can lead to gaps in the customer experience. Gaps in post-purchase, through customer support or personalisation will lead to dissatisfaction with your customers. This could create a myriad of damage to your brand’s reputation.
Low brand advocacy
The small things count. Interacting with your customers and adding thoughtful touches means they stay loyal to your brand and they will tell their friends about their experience. One of the most powerful forms of marketing is through word-of-mouth.
Decreased market share
Neglecting your audience allows competitors who prioritise customer experience to swipe dissatisfied customers from your audience; resulting in a loss of market share. Over time, this impacts your brand equity which is notoriously difficult to rebuild.
This could be you…
Recent Results.
Ca’Pietra | Artisan Tile Brand
+452%
Placed Order rate increase vs previous email revenue
91%
Email revenue driven by
new flows
+700%
Uplift in email marketing revenue contribution
How I can get you results like these ↓
THE EMAIL ACCELERATOR.
THE EMAIL ACCELERATOR.
What’s involved?
Fast-track your growth by leveraging your email marketing
(without the hassle and headache…)
The Email Accelerator is a fully bespoke package dependent on what your business specifically needs but below are three typical sample situations.
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+ Kick-off & strategy session
+ Klaviyo account warming (if applicable)
+ Best practice template implementation
+ 3rd party tool integration support e.g. Shopify, Meta, Google Ads
+ Implementation of forms e.g. sign-up pop-up and exit-intent form
+ Bespoke copywriting, wireframing and building of email flows
+ Implementation of A/B testing plan (if applicable)
+ Test and launch of email flows
+ Klaviyo report set-up
+ Handover session
+ 30 days email monitoring & recommendations
+ Optional Klaviyo workshop
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+ Kick-off & strategy session
+ Full account set-up: account, data, flows, campaigns, forms, and segmentation
+ Data cleaning and migration
+ Klaviyo account warming
+ Best practice email template
+ 3rd party tool integration support e.g. Shopify, Meta, Google Ads
+ Implementation of forms e.g. sign-up pop-up & exit-intent form
+ Bespoke copywriting, wireframing and building of email flows
+ Test and launch of email flows
+ Project handover
+ Reporting suite set-up
+ 30 days email monitoring & recommendations
+ Optional Klaviyo training workshop
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+ Kick-off session
+ Best practice template implementation
+ Optimisations across account set-up, flows, campaigns, forms, segmentation, data management, copywriting, creative assets, CTAs, reporting etc.
+ Implementation of A/B testing plan (if applicable)
+ Test and launch of optimised features e.g. sign up forms or flows
+ Handover session
+ 30 days email monitoring & recommendations
+ Optional Klaviyo workshop
If you read this and thought, “That’s what we need.”
Is The Email Accelerator
right for you?
It’s right for your if…
+ You’ve had your channels audited through my Pinpoint & Plan or The Retention Roadmap services and now you need expert support to implement the strategy effectively.
+ Email marketing set-up, migration, automation, and customer journey design aren’t in your wheelhouse and your focus is already stretched thin with day-to-day business demands.
+ Your email marketing is underperforming, contributing to less than 10% of your total sales but diagnosing the root causes and optimising for growth requires time and expertise you simply don’t have.
+ Manual processes and outdated systems are holding you back, leading to missed opportunities and an inability to scale your efforts efficiently – you’re ready to modernise your approach but lack the internal resources to drive these changes.
+ You’re overwhelmed by data and unsure how to leverage insights to create personalised, automated campaigns that truly resonate with your audience and drive engagement.
+ Your current email strategy is disjointed AND lacking the cohesion needed to guide customers seamlessly through their journey, from initial engagement to repeat purchases and brand advocacy.
+ Competing priorities have left email marketing on the back burner but you recognise the need to invest in this high-ROI channel to boost sales, enhance customer experience, and build long-term loyalty.
The highlights of
The Email Accelerator.
From strategy to
full service
This service is the perfect add-on to my Pinpoint & Plan service where we conduct a detailed, nuanced audit of your channels with tailored recommendations backed up with industry insights.
Data-driven decisions
Throwing spaghetti at the wall and hoping it sticks can be an expensive mistake. Every decision, strategy and idea is formed from the data that tells us what people are doing and why they’re doing it.
The eCommerce ecosystem
It’s important to ensure all of your channels are speaking to each other and that every interaction with your customer is accounted for. The Email Accelerator takes into account multiple marketing touch points to ensure everything is working in cohesion.
A pathway to profit
Reaching the right customers at the right times generates new revenue streams and thus, increasing the potential for better profit within your brand.
Hands off, turnkey service
The Email Accelerator is a hands-off, turnkey service meaning you don’t have to carve out hours (that you don’t have) to overhaul your email marketing platform. Once it’s ready, you’ll be good to go and start reeling results in from day one.
“Within weeks our email automations in particular have contributed to 20% of our monthly eCommerce revenue.”
Grazzie Wilson
Marketing Director
Ca’ Pietra
The Investment
From £4,000 + VAT
The investment is inclusive of the email marketing audit and strategy within my Pinpoint & Plan service.
All pricing is bespoke and based on your business's unique
needs and requirements.
Welcome! I’m Rebecca.
| Klaviyo Partner | eCommerce Expert for 12 Years | Lifestyle Brand Lover
| Klaviyo Partner | eCommerce Expert for 12 Years | Lifestyle Brand Lover
I’ve been working in the eCommerce industry for over a decade and have since trained in many different areas. I bring a well-rounded lens to email marketing strategy and implementation through my understanding of Retention Marketing. Plus, I love working with and buying into home and lifestyle brands (I literally live and breathe eCommerce!).
My opinion?
I firmly believe that so many brands are sitting on so much valuable untapped data that could turn their financial trajectory around. My mission is to help brands like yours harness the power of this data to turn insights into actionable strategies that drive real results.
What does this mean for your brand?
This service isn’t just about email marketing – it's about driving holistic growth for your brand. Email is just one cog in your entire marketing machine, and I bring a deep understanding of how it integrates within your eCommerce ecosystem. By leveraging this expertise and aligning it with your goals and objectives, I can help you create a cohesive strategy that understands consumer preferences, boosts brand engagement and simultaneously improves your marketing system as a whole.
Why work with me?
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Over a decade of expertise in eCommerce and email marketing.
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A trusted partner of the leading eCommerce email marketing platform and a handpicked panel guest in 2024.
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In-depth and thorough knowledge of the eCommerce landscape through my 12 years of experience in the industry.
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Focusing on tangible insights to drive strategies to achieve real results.
Have a nosy
Previous brands I’ve accelerated.
How it works.
Apply
Book a discovery call that suits your schedule. My discovery calls are all about understanding a little bit more about if I’m the right fit for your brand and how I can help. Discovery calls are free of charge and are relaxed and informal.
2. Action
I’ll take the actionable items from the Pinpoint & Plan strategy and begin to overhaul and optimise your email marketing based on the understanding that was uncovered. We’ll focus on implementing flows, segmentation and personalised strategies based on your specific audience and product.
3. Aftercare
After 30 days we’ll schedule in a 30-minute check-in call to review your Klaviyo account performance and I’ll make a list of any recommendations to optimise your account further. If you need more high-touch guidance for your CRM strategy we can book you in for The Retention Roadmap.
For those who need help but don’t know where to start…
Pinpoint & Plan.
Pinpoint & Plan is my signature service and the precursor to The Email Accelerator. It involves an extensive audit of your marketing channels to provide you with a customised, detailed plan known as the Buyer Blueprint which focuses on driving tangible results, improving your profitability and generating long-term, sustainable success. The Buyer Blueprint then informs The Email Accelerator’s strategy and how we take your email marketing from just scraping the surface to optimised from every angle.
Proudly Supporting.
FAQs
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Yes, to get the most out of this service, it’s essential to first complete the Pinpoint & Plan or The Retention Road Map service first to get a Buyer Blueprint. This initial audit is crucial as it provides the foundation for creating a tailored strategy. The service you’re considering is focused on the implementation of the audit’s findings and recommendations.
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Each project is custom-quoted to meet your unique needs so pricing can vary. However, considering the scope of work and the integration with the Pinpoint & Plan audit, you can expect the starting investment to be from £4,000. This estimate provides a general idea, but a detailed proposal will be provided based on your specific requirements and the complexities of your project.
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The duration of the project can vary depending on the specific route we take (whether it's setting up a brand new account or optimising an existing one) and the unique details of your project. On average, the process will take approximately 6 to 8 weeks. This timeline will be confirmed during the kick-off call, where we’ll discuss and finalise all requirements to ensure a clear and accurate project schedule.
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Currently, I exclusively work with Klaviyo. This platform is renowned for its robust features and capability with Shopify and third-party apps, and my expertise is tailored specifically to maximise its potential for your email marketing needs.
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Yes, I can offer continuous support with your strategy; troubleshooting, performance monitoring and strategy adaptation. Get in touch to find out more.
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While I handle the majority of the work, your input is vital at various stages of the project. I’ll need your time for key activities such as sign-offs, confirmation of specific aspects, and participation in kick-off or handover meetings. The exact number of hours required will be outlined during the initial stages of the project, ensuring we have a clear understanding of your involvement and schedule.